AI Marketing automation platform built on AWS

Quick-Scan Summary

Client Owl.i (https://owli.ai)
Industry
Marketing Technology / Artificial Intelligence
Engagement
AWS Cloud Solutions Architecture, Compliance Readiness, Infrastructure as Code, Cloud Managed Services
Technologies
AWS ECS Fargate, RDS (MySQL), ElastiCache, S3, CloudFront, Lambda, EventBridge, GPU Cluster, Transcribe, Terraform, GitHub, CodePipeline, Grafana, Prometheus, Loki, AWS X-Ray, Laravel, Vue.js
Compliance
Preparing for ISO 42001, ISO 27001, SOC 2
Key Outcomes

- Secure, scalable AWS foundation
- Mature Terraform GitOps workflow
- Automated CI/CD deployments
- Centralized monitoring and logging
- Ongoing managed services and compliance support

Case Study: AWS Cloud Solutions Architecture, Compliance Readiness, Infrastructure as Code, and Cloud Managed Services for Owl.i

Executive Summary

Our professional services team partnered with Owl.i, an AI-driven SaaS marketing platform, to architect and implement a secure, scalable AWS cloud infrastructure. The engagement included deploying a modern Laravel and Vue.js application using AWS ECS Fargate, CodePipeline, and GitHub, alongside a suite of AWS services to support automation, observability, and advanced AI workloads. We focused on compliance readiness (ISO 42001, ISO 27001, SOC 2), a mature Infrastructure as Code (IaC) approach with Terraform and GitOps, and ongoing Cloud Managed Services to ensure operational excellence.

Client Profile

  • Client: Owl.i
  • CEO: Josh Brunson
  • Industry: Marketing Technology
  • Objective: Launch a robust, compliant, and highly automated platform capable of supporting rapid scaling, AI workloads, and enterprise requirements.

The Challenge

Owl.i required:

  • A secure, best-practice AWS architecture for modern application deployment and AI/ML workloads.
  • Automated, scalable infrastructure management.
  • Deep operational visibility and rapid incident response.
  • Compliance readiness for ISO 42001, ISO 27001, and SOC 2.
  • Infrastructure as Code for consistent, auditable cloud resource management.
  • Ongoing cloud management and support to maintain high availability and security.

Our Approach

1. AWS Cloud Solutions Architecture

  • Application Deployment:
    • Deployed Laravel (backend) and Vue.js (frontend) applications on AWS ECS Fargate for serverless container orchestration.
    • Automated CI/CD with AWS CodePipeline integrated with GitHub for version-controlled deployments.
  • Core AWS Services Integrated:
    • Amazon RDS (MySQL): Managed relational database for application data.
    • Amazon ElastiCache: In-memory caching for performance optimization.
    • Amazon S3: Scalable object storage for assets, backups, and logs.
    • Amazon CloudFront: Global content delivery for low-latency user experience.
    • AWS Lambda: Serverless compute for event-driven processing and microservices.
    • Amazon EventBridge: Scheduling and event-driven workflows for automation.
    • GPU Cluster: Provisioned for AI/ML model training and inference workloads.
    • Amazon Transcribe: Automated speech-to-text for media processing.
  • Security and Governance:
    • Multi-account setup using AWS Organizations.
    • Network segmentation with VPCs, subnets, and security groups.
    • IAM best practices, MFA, and automated policy enforcement.
    • Integration of AWS native security services (GuardDuty, Config, Security Hub).

2. Compliance Audit Preparation

  • Conducted gap analyses and developed documentation aligned with ISO 42001, ISO 27001, and SOC 2 frameworks.
  • Established evidence collection and audit trail processes integrated with the cloud architecture.

3. Infrastructure as Code (IaC) with Terraform and GitOps

  • All AWS resources provisioned and managed using Terraform, ensuring repeatability and consistency.
  • Modular Terraform repository structure separated reusable modules from project-specific configurations.
  • GitOps methodology:
    • Infrastructure changes managed via GitHub pull requests for peer review and traceability.
    • Automated CI/CD pipelines for validating and applying Terraform plans.
    • Approval workflows enforced for production changes to meet compliance needs.

4. Observability and Monitoring

  • Deployed Grafana, Prometheus, Loki, and AWS X-Ray for comprehensive monitoring, metrics, logging, and distributed tracing.
Area Our Services Provided Client Outcomes
Cloud Architecture
ECS Fargate, RDS, ElastiCache, S3, CloudFront, Lambda, EventBridge, GPU, Transcribe
Secure, scalable, and AI-ready cloud foundation
Compliance
Gap analysis, documentation, audit trail setup
Audit-ready controls and processes
Infrastructure as Code
Terraform IaC, modular repo, GitOps, CI/CD, approval workflows
Automated, consistent, and auditable infrastructure
Observability
Grafana, Prometheus, Loki, AWS X-Ray integration
Real-time insights and rapid incident response

Cloud Managed Services

As part of our ongoing partnership, we provide comprehensive Cloud Managed Services to ensure Owl.i’s AWS environment remains secure, compliant, and highly available:

  • 24/7 Monitoring and Incident Response:
    Proactive monitoring of infrastructure, applications, and security events with rapid response to incidents and anomalies.
  • Security Management:
    Continuous vulnerability assessments, patch management, IAM reviews, and threat detection using AWS native tools and best practices.
  • Compliance Maintenance:
    Ongoing support for compliance evidence collection, policy updates, and internal audits to maintain readiness for ISO 42001, ISO 27001, and SOC 2.
  • Cost Optimization:
    Regular reviews of resource utilization, reserved instance management, and recommendations for cost savings.
  • Performance Tuning:
    Analysis and optimization of application and infrastructure performance, including scaling strategies and resource allocation.
  • Backup and Disaster Recovery:
    Automated backups, recovery testing, and disaster recovery planning to ensure data integrity and business continuity.
  • Change Management and Automation:
    Continuous improvements to CI/CD pipelines, Terraform modules, and GitOps workflows for safe, efficient infrastructure changes.
  • Reporting and Insights:
    Monthly reports on system health, security posture, compliance status, and optimization recommendations.

Current Status

  • Owl.i operates on a robust AWS architecture, fully aligned with compliance requirements and best practices.
  • All foundational controls, documentation, monitoring, and a mature Infrastructure as Code workflow with Terraform and GitOps are in place.
  • Ongoing Cloud Managed Services ensure operational excellence, security, and continuous improvement.

Key Outcomes

  • Secure, Scalable AWS Foundation:
    Owl.i now operates on a robust AWS architecture designed for high security, scalability, and reliability—enabling rapid growth and seamless support for AI/ML workloads.
  • Mature Terraform GitOps Workflow:
    All infrastructure is managed as code using Terraform and GitOps best practices, ensuring version control, peer review, and automated, auditable deployments.
  • Automated CI/CD Deployments:
    Application updates and infrastructure changes are delivered rapidly and safely through automated pipelines integrated with GitHub and AWS CodePipeline.
  • Centralized Monitoring and Logging:
    Comprehensive observability is achieved with Grafana, Prometheus, Loki, and AWS X-Ray for real-time insights and rapid incident response.
  • Ongoing Managed Services and Compliance Support:
    Continuous management, optimization, and compliance support ensure Owl.i’s platform remains secure, cost-effective, and audit-ready.

Value Delivered

  • Accelerated compliance readiness and reduced audit preparation time.
  • Delivered a secure, scalable AWS architecture tailored for AI SaaS workloads and modern application deployment.
  • Enabled rapid, safe, and auditable infrastructure changes through a mature GitOps and IaC workflow.
  • Provided ongoing operational support, security, and optimization through Cloud Managed Services.
  • Enhanced operational transparency, resilience, and trust with enterprise clients.

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